Source: Global Web Index Start your week with a Pin.Īccording to Buffer, Pinterest users are twice as likely to post on a Monday or Tuesday than on weekends. However, men dominate the fitness, travel, and family inspiration categories. The top categories among Pinners are home decor, food, and fashion, especially for women. This is the reason why brand discoverability on Pinterest is so high.Įven better, this means that a lot of searches are transactional in nature. Source: Adweek 4 out of 10 Pinterest users use the platform for brand and product research.Ĥ out of 10 Pinterest users access the platform when they need to research brands and products. Not only can it help you promote your products and services, but you’ll also get a chance to connect with them on an emotional level. So if you’re looking for a platform that’ll help you connect with users, you’d want to start with Pinterest.
Source: Hootsuite Pinterest is better at connecting with users emotionally.ĪdWeek reports that Pinterest beats other apps and social platforms when it comes to connecting with users emotionally, especially among women. But what’s interesting is that it’s currently ranked above Twitter. It ranks below Facebook, TikTok, Snapchat, and Instagram. This number includes both desktop and mobile app users. Keep in mind that this does not include visits from January as well as the remainder of the calendar year. Source: Pinterest Business Pinterest had billions of visits in 2021.įrom February to July 2021, Pinterest has had over 1 billion visits. Promoting your business on Pinterest will do you good since a lot of people are scrolling through Pins every day.
So if you’re of the mindset that Pinterest doesn’t have enough users, you’d be wrong. Why don’t we start this list with usage statistics to learn more about the company and its users? Pinterest has over 400 million users.Īccording to Pinterest, it has over 400 million users who use the platform every month to find design ideas and research their next purchases.
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